Velcro Industries, pioneer in hook and loop material, signs with e-commerce leader Active Commerce to create a new, online shopping experience

MILWAUKEE, WIS. (September 15, 2014) – Active Commerce, the Sitecore-powered solution that provides a unified platform for content management and e-commerce, today announced its newest client, New Hampshire-based Velcro Industries, maker of VELCRO® brand products and the industry leader in hook and loop fastening material worldwide.

Velcro Industries’ implementation of Active Commerce and the Sitecore platform will create a more robust, dynamic online offering that optimizes content and adds a new e-commerce functionality that previously did not exist.

Julie Barry, Velcro Industries’ Global Brand Manager, stated, “We’re thrilled to collaborate with Active Commerce and have an e-commerce offering available for our consumers. Previously, did not allow for direct purchases of VELCRO® brand products. Instead, visitors were directed to a retailer nearest them. This new offering adds an element of convenience and will save our customers time when purchasing the products they need and want.”

“The new functionality is part of the seamless approach we are able to offer our customers,” continued Barry. “By implementing e-commerce, it will provide more business for the brand that will ultimately generate growth for our company.”

Velcro Industries is using Boston-based Experience Technology Company, Verndale, as their implementation partner. Verndale will help Velcro Industries fully implement Active Commerce’s Sitecore e-commerce solution and oversee all consumer-facing aspects of the new e-commerce website.

Since the invention of hook and loop material in the 1940s, the VELCRO® mark has been synonymous with the material. Velcro Industries currently owns more than 400 active patents worldwide in various industries including packaging, medical and healthcare, apparel and personal care.

For more information, visit To experience a demo of Active Commerce or learn more about the e-commerce solution, visit

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About Active Commerce

Active Commerce provides fully-integrated e-commerce and product catalog functionality for Sitecore, so that developers and content administrators alike get to work within one unified platform for content, marketing and commerce. It’s the only e-commerce solution that has true experience management capability built in, allowing you to take advantage of Sitecore’s proven tools required to run successful digital experiences, including Marketing Automation, Experience Management, Business Analytics, Product Information Management, and Digital Asset Management. For more information, visit or follow us on LinkedIn and Twitter.

About Velcro Industries

Velcro Industries together comprise a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. With more than 50 years of experience, Velcro Industries is proud of their heritage in innovation. Velcro Industries B.V. owns over 400 active patents and numerous trademarks, including the VELCRO® mark which is registered throughout the world.  Velcro Industries offer global resources for world-class solutions, with manufacturing locations in Spain, the United States, Canada, Mexico, and China and sales offices around the world. “Like” VELCRO® Brand on Facebook: for more information.